JINGLIN (GINO) WANG
INTERACTION DESIGNER
who enhances positive emotions and connections for everyday life
and believes communication is the key.
+46793322530 | jinglin_wang@outlook.com | Stockholm, Sweden
Hiya!
Hope you're doing great, glad that you are here! 🤩
I'm Gino, a designer with 6 years of experience and curious to explore the world with an open mind. If I’m not moving pixels on my computer in a library, You can probably find me drinking at a silent disco party or off on an adventure🧚. Design is fascinating, it help people connect with products, others, and themselves, with good interactions and communications. As an extrovert, I love people, my design motivation has always been to take care of people’s emotions and bring positive experiences, connections to everyday life.
Here's a little bit more about my past:
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EXPERIENCES
2022 Aug – Now
Stockholm, Sweden
Experience Designer
H&M Group
The H&M Group is on an exciting journey to meet and exceed our customers' expectations today, tomorrow and in the future. Rapid technological development and new customer behaviors are transforming the fashion-retail industry.
🔸 Drove UX & UI design for 10+ key features, and related components, optimizing user journey while ensuring brand consistency and design system alignment.
🔸 Led design delivery of a holistic initiative that shaping a seamless E2E experience for H&M’s product assortment across digital touchpoints. The collaborative workflow and Trend Page (Pod Page) received outstanding feedback.
🔸 Contributed to the brand relaunch by redesigning key features (fashion perception increased by 9%), participating in 2 rebrand core group & branding workshops, piloting the Quick Shop feature in Favourites, and redesigning New In flexible layout—resulting in a 2%+ increase in PDP view, transaction rate, add-to-bag rate and time to interactive (web AB testing).
🔸 Spearheaded the “Pre-loved Archive” campaign, a milestone in H&M’s fashion value alongside the brand relaunch, aligning with sustainability goals.
🔸 Conducted user research, leading interviews & usability tests with 90+ participants, tracking UX/UI performance metrics, driving 10+ quantitative studies, and synthesized insights to inform design improvements.
🔸 Facilitated cross-functional collaboration, partnering with PMs, DAs, engineers, and fellow designers, leading 10+ workshops with stakeholders across product teams, design systems, branding, and business units—earning highly positive feedback.
🔸 Championed accessibility, refining solutions to align with WCAG standards, usability, scalability, and maintaining consistency.
🔸 Delivered engaging presentations, using storytelling to communicate solutions effectively across business functions.
🔸 Mentored & onboarded 3 design colleagues, ensuring smooth transitions for new and returning colleagues.
🔸 Kept design quality & innovation at the forefront, staying updated on trends and best practices to continuously enhance experience.
🔸 Served as Deputy Scrum Master, hosting sprint ceremonies and supporting agile workflows.
2021 Jul – 2022 Jun
Stockholm, Sweden
UX/UI Designer
Allihoop
Allihoop provides co-living spaces, our mission is to create a platform for talents to live and bond with each other.
🔸 Led UX design of a co-living community app. Developed 5+ features, improved residents experience as the community grew from 50+ to 250+.
🔸 Delivered UI & visual identity for the website & app, ensuring a cohesive brand experience.
🔸 Conducted user research with 50+ participants, gathering insights to refine design decisions.
🔸 Collaborated on multiple projects, optimizing UX/UI, creating marketing graphics, and supporting web photographs.
2021 Mar – Jul
Copenhagen, Denmark (Remote)
UX/UI Designer
LifeBonder
LifeBonder is a social media platform with leveraging AI that creates human bonds and makes real life worth sharing.
🔸 Delivered design for an E2E business web app (sketches, wireframes, user flows, prototypes, and high-fidelity UI)
🔸 Designed commercial materials, including posters and motion graphics.
🔸 Conducted marketing research and translated insights into tangible design solutions, supporting with design thinking.
2017 Nov – 2018 Aug
Beijing, China
Visual Designer
Beijing Jiamei High-Tech Co., Ltd.
Jiamei is a retail platform that sells natural and sustainable dietary supplements and cosmeceutical products produced by MEBO®.
🔸 Delivered package, UX/UI, and graphic design together with the marketing team benefiting 10,000+ members in China.
🔸 Worked closely with developers on e-commerce mobile web design, from ideation to hi-fi mockups, incorporating user research insights.
🔸 Maintained and evolved the brand’s visual identity and design system.
🔸 Designed printed materials (bags, posters, banners) for branding and marketing.
🔸 Led two package design projects, overseeing the full process from sketches to printing in collaboration with the marketing team.
2014 Sep – 2015 Jun
Shijiazhuang, Hebei, China
Vice President
Jianyou Student Design Association
Jianyou Student Design Association is an organization for students with interests in graphic/UI/website design to gain practice and knowledge. It was founded in 2014 by School of Information Science and Technology at Shijiazhuang Tiedao University.
🔸 Taught design principles to 100+ students, covering color composition, typography, information hierarchy, and design tools.
🔸 Led print design (posters, identity cards, etc.).
🔸 Organized and facilitated events, managing planning, logistics, photography, and visual materials.
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EDUCATION
2018 Sep – 2020 Jun
Lund, Skåne, Sweden
Master’s in Industrial Design
Lund University
Lunds Tekniska Högskola
2016 Sep – 2017 Dec
Beijing, China
Product & UX/UI Design Course
Beijing Hanyi International Culture Communication Co., Ltd.
With Menghai Xia, Prefessor of Industrial Design from Savannah College of Art and Design
2013 Sep – 2017 Jun
Shijiazhuang, Hebei, China
Bachelor’s in Industrial Design &
Bachelor’s in English (double degree)
Shijiazhuang Tiedao University
Mechanical Engineering Department / Foreign Language Department
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EXHIBITIONS
2019
For(e)cast Stockholm Furniture & Light Fair, Stockholm, Sweden
Off The Grid ? Milan Design Week, with IKEA, Milan, Italy
STAR Design 2019 Lunar and Planetary Institute, Texas, Houston, with NASA,Texas, the US
For(e)cast Form/Design Center, Malmö, Sweden
2020
Light Light Stockholm Furniture & Light Fair, Stockholm, Sweden
Degree Show 2020 Website of LUSID (LUND UNIVERSITY SCHOOL OF INDUSTRIAL DESIGN)
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SKILLS & CERTIFICATIONS
Expert
Figma, Sketch, Adobe XD, Miro, Concept design, Storyboarding, Lo and hi-fi prototyping, Usability testing, User research, User scenarios, Wireframing, Interaction design, Visual design, Typography, Graphic design, Photoshop, Illustrator, Microsoft Office Package, Rhino 3D, Collaboration, Problem solving, Presentation, Communication, Empathy, Clarity, Design thinking, etc.
Advanced
Userzoom, A/B testing, Touchpoint knowledge(iOS, Android, Web (Desktop + Mobile)), Illustration, Photography, Video editing, Packaging design, Product management, Service design, Innovation, Resourcefulness, Brand & Identity Design, Responsive design, Accessibility standards, Customer journey, Storytelling, UX copy, etc.
Intermediate
OKRs and KPIs, Scrum mastering, Data Visualization, Motion design, Statistics, etc.
Basic
Project management, Business Analysis, Google Cloud Platform (GCP), Python, etc.
Certifications
- China Industrial Design Association: Certificate of Certified Intermediate Designer
- 2015 Royalbaby Children Bicycle Creative Design Competition Excellence Award
- 2014-2015 academic year Bosch Rexroth scholarship
Thanks for making it here! 😊 wanna learn more about me or join my adventure? why not leave me a message? You can also download my CV here